Social media, newsletters, and fundraising
I worked as a PR manager for the Sea Stewardship, a sailing NGO aiding the indigenous peoples of Kiribati to tackle the effects of climate change. The goal: to help them transition with dignity and pride instead of as climate refugees.
This included content writing, and managing communication, including SoMe, crowdfunding, website, press releases, and newsletters.
I also set up a social media strategy, complete with content, for the NGO to use while they were at sea — without an internet connection! Yes, you read that right. I created a social media strategy and content that could be self-sustained, even without an internet connection, as the NGO was sailing in remote areas of the Pacific Ocean far from civilization, phone coverage, or wifi.
This was one of the more interesting challenges of my career. Working out how to ensure that the NGO spreads awareness about their mission while only having internet access for about one hour every fourteen days, was a daunting, but insanely rewarding task.
Case descriptions for web
When a company makes a living from designing and setting up webpages, they want to be showcased from their best side — that’s where I come in.
I wrote case descriptions for different projects, and brought out the best in them.
From real estate to Kung Fu, I made the companies shine, all while portraying the technical aspects of the webpage itself.Read more
I like working on jobs like this because it challenges me. How can I get the essence out of each case, and show both case and company from their best angle, when I am as far from the target audience as can be imagined? This kind of work keeps me on my toes, and I always find myself pushing my own limits and exploring new corners of creativity.
Newsletters are a must for serious organizations, companies, and events.
The annual Borderland festival in Denmark uses fun and engaging newsletters to inspire and update its 2,500 readers. These newsletters include practical information about dates, survival guides, and solid advice on how to have a good party.
To be honest, my columnist work on this newsletter is closer to my party-persona, meaning that writing it feels more like a fun pastime than work. As an added bonus, I get to spread joy with my writing while helping a community grow.