There is no unreachable audience! Making recycling sexy – and fun

This post looks at how the so-called hard-to-reach audiences can be addressed in a creative, and somewhat surprising way. Environmental communication at its best. Warning: This post contains crude language.   When working in the environmental sector, you’ll come across a target audience that’s considered hard to reach. I’ve talked about the importance of knowing […]

It’s hard to be green -Why green design to be the default option and how to do it

The following outlines how complexity can hinder good environmental actions, and how you as an environmental planner or product manufacturer can overcome it. And yes, I am going somewhere with the coffee story.   Hi, my name is Mona and I’m a coffee addict. Seeing as it’s one of my only vises in life, I […]

Your words matter — how big organizations accidentally hinder sustainable change

The headlines of your articles are not just for snazzy clickbait. If done wrong they might work against you – and against the environment. Here are the do’s and don’ts of writing headlines.     Yesterday while scrolling through my LinkedIn feed, I came across the following article from the World Economic Forum.   90% […]

Is AI going to end the world, or save it? — Sustainability, product consumption, and artificial intelligence, part 2

This is part two of an article that highlights the current possibilities and uses of artificial intelligence, and AI and sustainability can go hand in hand, with a focus on how the technology can be used to make significant changes towards production methods that are genuinely sustainable.   Now that you’ve read part one of […]

AI to promote sustainability

Is AI going to end the world, or save it? — Sustainability, product consumption, and artificial intelligence, part 1

This article highlights the current possibilities and uses of artificial intelligence, and AI and sustainability can go hand in hand, with a focus on how the technology can be used to make significant changes towards production methods that are genuinely sustainable.   (If you’re already caught up on the advances of AI, go to this […]