There is no unreachable audience! Making recycling sexy – and fun

This post looks at how the so-called hard-to-reach audiences can be addressed in a creative, and somewhat surprising way. Environmental communication at its best. Warning: This post contains crude language.   When working in the environmental sector, you’ll come across a target audience that’s considered hard to reach. I’ve talked about the importance of knowing […]

It’s hard to be green -Why green design to be the default option and how to do it

The following outlines how complexity can hinder good environmental actions, and how you as an environmental planner or product manufacturer can overcome it. And yes, I am going somewhere with the coffee story.   Hi, my name is Mona and I’m a coffee addict. Seeing as it’s one of my only vises in life, I […]

Your words matter – how big organizations accidentally hinder sustainable change

The headlines of your articles are not just for snazzy clickbait. If done wrong they might work against you – and against the environment. Here are the do’s and don’ts of writing headlines.     Yesterday while scrolling through my LinkedIn feed, I came across the following article from the World Economic Forum.   90% […]

Advanced waste – why the Frack is recycling so hard?

Why are there so many bins to choose from? Why don’t they just make recycling easier? This post is about why how our advanced waste makes reeks of complexity, and what you can do to make your daily recycling habits easier.    Have you ever found yourself staring at a sea of different waste bins, […]

Wanna see my spaceship? How to communicate with climate change deniers

Ever wondered how to communicate with climate change deniers. In the previous post, I explained WHY there are still climate change deniers out there. Now I’m giving you hands-on advice, on how to break the neurological stubbornness — and yes, there’s a spaceship.   If you work in the environmental field, you will encounter several […]