How to talk about a world on fire

How to talk about a world on fire without scaring your audience — Key tips on environmental communication.

In charge of environmental communication? Be careful you don’t paralyze your audience with constant bad news. I know, it’s hard when the world is burning. Here’s how you do it.   Question: What do the following areas have in common? The Amazon Siberia Greenland Alaska Africa Indonesia Europe Answer: They are all on fire.   […]

The truth about climate change

Liar, liar, globe on fire — why green professionals don’t tell the whole truth about climate change

“The truth about climate change? Well…” How and why environmental professional may not always tell the whole truth about climate change — And how you can inspire immediate climate action.   A few weeks ago, I did something I had never done before.   I made a video for my friends and family, and for […]

Why the green sector needs to get better at Social Media and web communication — part two, sustainability & social media explained

In the last post, I explained why social media and an internet presence is so darn important, and what green companies and organizations have to gain from getting online. Now it’s time to dive into the great examples out there and have a look at how sustainability & social media can play together.   If […]

Green social media

Why the green sector needs to get better at Social Media and web — part one

Environmental professionals, especially in the public sector, need to get better at utilizing social media as part of their work. The following post explains why, and gives you a few ready-to-use pointers to take you that extra mile. The green field is missing out and falling behind I keep coming back to this subject, simply […]

Sustainable Christmas communication

Have a cradle-to-cradle Christmas — Have a cradle-to-cradle Christmas — Use the holidays to promote sustainability and build trust

In this post, I’ll tell you exactly how I used Christmas to communicate sustainability, why it worked, and how you can use it to build trust with your customers and stand out from your competition. The best part? Your business becomes even greener while being cost-competitive, scouts’ honor. (7 min.) … TOO SOON! I know, […]