Because so much focus has come on greenwashing in the past couple of years, companies working in the field of sustainability are now terrified of accidentally landing in a shitstorm. This was clearer than ever after I spent three days at the Citizens Climate Summit in Denmark this September. I cannot count the number […]
About Mona Jensen
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Entries by Mona Jensen
When I saw this landmark day coming up, I knew I wanted to write about it and highlight the importance of science as a tool to bring positive change to the world. It’s taken me until Monday night, the day before World Science Day for Peace and Development, to write about it. That is, […]
In charge of environmental communication? Be careful you don’t paralyze your audience with constant bad news. I know, it’s hard when the world is burning. Here’s how you do it. Question: What do the following areas have in common? The Amazon Siberia Greenland Alaska Africa Indonesia Europe Answer: They are all on fire. […]
“The truth about climate change? Well…” How and why environmental professional may not always tell the whole truth about climate change — And how you can inspire immediate climate action. A few weeks ago, I did something I had never done before. I made a video for my friends and family, and for […]
In the last post, I explained why social media and an internet presence is so darn important, and what green companies and organizations have to gain from getting online. Now it’s time to dive into the great examples out there and have a look at how sustainability & social media can play together. If […]
Environmental professionals, especially in the public sector, need to get better at utilizing social media as part of their work. The following post explains why, and gives you a few ready-to-use pointers to take you that extra mile. The green field is missing out and falling behind I keep coming back to this subject, simply […]
In this post, I’ll tell you exactly how I used Christmas to communicate sustainability, why it worked, and how you can use it to build trust with your customers and stand out from your competition. The best part? Your business becomes even greener while being cost-competitive, scouts’ honor. (7 min.) … TOO SOON! I know, […]
This post looks at how the so-called hard-to-reach audiences can be addressed in a creative, and somewhat surprising way. Environmental communication at its best. Warning: This post contains crude language. When working in the environmental sector, you’ll come across a target audience that’s considered hard to reach. I’ve talked about the importance of knowing […]
The following outlines how complexity can hinder good environmental actions, and how you as an environmental planner or product manufacturer can overcome it. And yes, I am going somewhere with the coffee story. Hi, my name is Mona and I’m a coffee addict. Seeing as it’s one of my only vises in life, I […]
The headlines of your articles are not just for snazzy clickbait. If done wrong they might work against you – and against the environment. Here are the do’s and don’ts of writing headlines. Yesterday while scrolling through my LinkedIn feed, I came across the following article from the World Economic Forum. 90% […]