Entries by Mona Jensen

Why the green sector needs to get better at Social Media and web — part one

Environmental professionals, especially in the public sector, need to get better at utilizing social media as part of their work. The following post explains why, and gives you a few ready-to-use pointers to take you that extra mile. The green field is missing out and falling behind I keep coming back to this subject, simply […]

Have a cradle-to-cradle Christmas — Have a cradle-to-cradle Christmas — Use the holidays to promote sustainability and build trust

In this post, I’ll tell you exactly how I used Christmas to communicate sustainability, why it worked, and how you can use it to build trust with your customers and stand out from your competition. The best part? Your business becomes even greener while being cost-competitive, scouts’ honor. (7 min.) … TOO SOON! I know, […]

There is no unreachable audience! Making recycling sexy – and fun

The following post looks at how the so-called hard-to-reach audiences can be addressed in a creative, and somewhat surprising way. Environmental communication at it’s best. Warning: This post contains crude language.   When working in the environmental sector, you’ll come across a target audience that’s considered hard to reach. I’ve talked about the importance of knowing […]

It’s hard to be green -Why environmentalism needs to be the default option, and how to do it

The following outlines how complexity can hinder good environmental actions, and how you as an environmental planner or product manufacturer can overcome it. And yes, I am going somewhere with the coffee story.   Hi, my name is Mona and I’m a coffee addict. Seeing as it’s one of my only vises in life, I […]

Your words matter – how big organizations accidentally hinder sustainable change

The headlines of your articles are not just for snazzy clickbait. If done wrong they might work against you – and against the environment. Here are the do’s and don’ts of writing headlines.     Yesterday while scrolling through my LinkedIn feed, I came across the following article from the World Economic Forum.   90% […]

Wanna see my spaceship? How to communicate with climate change deniers

Ever wondered how to communicate with climate change deniers. In the previous post, I explained WHY there are still climate change deniers out there. Now I’m giving you hands-on advice, on how to break the neurological stubbornness — and yes, there’s a spaceship.   If you work in the environmental field, you will encounter several […]

Communicating with climate change deniers — how to change minds when change is hard

Communicating with climate change deniers is not a walk in the park. Beliefs are tied to the neurological sense of self, and when you challenge that belief with facts, you challenge that sense of self. Therefore, you need to understand the denier in front of you, and tailor your communication to circumvent neurological stubbornness. This […]