Sustainable Communication & Copy Writing

Something Green
Behavioral change communication and content

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WE DON’T HAVE TO CHANGE THE WORLD — JUST THE PARTS THAT NEED CHANGING

Want to make your audience take greener actions? Recycle more, or buy your green product? We can help!

Something Green is a sustainable communication agency. We write copy and content that sells green products or promotes sustainability.

With a decade of writing about sustainability, green behavior, and how we can attain an environmentally friendly lifestyle, we get your message across. We work with both NGOs and CEOs.

Newsletters, websites, product description, social media? Don’t worry, we’ve got your back.

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“What’s copywriting?”

Copy = words that make your audience act. Written content shows your audience who you are, what you stand for, and what they should do.

Your words can change the world. If you’re a green professional, you have a fire inside you. That fire needs to shine through your content, and invoke action.

“What can it do for me?”

First impressions last. Your content is often the first thing about you that your audience sees. You want them starstruck and excited about your mission, and propelled to action.

Get your audience on board. Content is too important to ignore. It shows the world your hard work and your good cause, and rallies supporters. It makes you a leader.

“Why can’t I do it myself?”

You don’t see how awesome you are. It’s easy to forget about all the cool stuff you’re doing because it becomes routine. An outsider can see where you shine, and bring out the best in you.

You’re busy making the world better. While you’re making real change happen, content becomes late-night or last-minute chore, right? Your audience can tell. They want to see the best of you, not feel like your last priority.

About the Blog

How do we make a difference? Combat climate change, stop pollution, or switch to greener products? We do it by breaking down the problems and finding the next manageable action.

Our blog sheds light on different environmental issues while giving you the first steps toward solving them — all within the framework of behavioral science.

Our mission is to make environmental actions manageable for everybody.

It doesn’t matter if you are new to environmental behavioral change or if you’ve worked in the field your entire life, there’s always a next manageable step.

2020 and 1 million deaths showed us that trust in science is broken. Now we need to fix it

When I saw this landmark day coming up, I knew I wanted to write…

9. November 2020/by Mona Jensen

How to talk about a world on fire without scaring your audience — Key tips on environmental communication.

In charge of environmental communication? Be careful you don’t…

30. August 2019/by Mona Jensen

Liar, liar, globe on fire — why green professionals don’t tell the whole truth about climate change

"The truth about climate change? Well..." How and why environmental…

23. July 2019/by Mona Jensen

Why the green sector needs to get better at Social Media and web communication — part two, sustainability & social media explained

In the last post, I explained why social media and an internet…

10. December 2018/by Mona Jensen

Working with environmental planning?

Are you in charge of conservation campaigns?

Humans are complicated, and getting them to change habits can be daunting if you’re not a specialist. Budgets are tight, and who has time to learn the ins and outs of behavioral psychology?

Therefore, we launched The Environmental Planner’s ABCs — an overview of the theories and applications of behavioral change psychology. The ABCs will give you the tools to take your campaigns to the next level.

All resources are free.

Have a cradle-to-cradle Christmas — Have a cradle-to-cradle Christmas — Use the holidays to promote sustainability and build trust

In this post, I’ll tell you exactly how I used Christmas to…

16. October 2018/by Mona Jensen

Something Green

WE DON’T HAVE TO CHANGE THE WORLD — JUST THE PARTS THAT NEED CHANGING

Trusted by

Trusted by

“What’s copywriting?”

“What can it do for me?”

“Why can’t I do it myself?”

About the Blog

Fear of the shitstorm is holding green companies back

2020 and 1 million deaths showed us that trust in science is broken. Now we need to fix it

How to talk about a world on fire without scaring your audience — Key tips on environmental communication.

Liar, liar, globe on fire — why green professionals don’t tell the whole truth about climate change

Why the green sector needs to get better at Social Media and web communication — part two, sustainability & social media explained

Working with environmental planning?

Why the green sector needs to get better at Social Media and web — part one

Have a cradle-to-cradle Christmas — Have a cradle-to-cradle Christmas — Use the holidays to promote sustainability and build trust

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